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London collections: Men preview - John Smedley Spring 14

A riot of summery colour and boating inspirations will dominate the knitwear brand’s sportswear collection, says managing director Ian Maclean.

What were your inspirations for spring 14?

For our presentation, we’ve focused on our casual sportswear collection. Inspiration has come from a number of sources including the garments worn by international rowing crews at the Henley Royal Regatta.

What are the key items?

My favourite piece in the collection is a fully fashioned piqué polo shirt. This style says everything about our core brand values.

And the standout colours?

California poppy orange and lemon drizzle yellow; pimento red; mid-aqua blue is a great men’s colour, combining well with navy and white; and a black grape purple, which we’ve used in our sports outerwear.

What’s it been like creating this collection?

It’s been fun. Challenging the perception that John Smedley stands for anonymous elegance has taken some creative thinking and the development of many interesting ideas.

  • Sunday June 16, 11am to 12.30pm, TBC

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