London Fashion Week will extend its menswear schedule this season, after the success of menswear show MAN, which showcases new British talent.
London Fashion Week (LFW) will extend its menswear shows to half a day on Tuesday February 27, compared to its single show last season called MAN, a partnership between high street menswear retailer Topman and Fashion East, which launches emerging design talent on the LFW catwalk.
MAN, which has been running for the past eight seasons and includes designers Christopher Shannon and James Long for autumn 09, will be first on the menswear catwalk at the British Fashion Council tent at the Natural History Museum, followed by shows and presentations from b Store, Carolyn Massey, Jalden James and Katie Eary.
British Fashion Council chief executive Hilary Riva said: “There are exciting emerging and established menswear designers in the UK. The British Fashion Council is delighted to extend the London Fashion Week show schedule this season to highlight and profile some of these talents.”
Topman design director Gordon Richardson added: “The initial MAN concept was to provide a platform for the wealth of menswear talent that was going unnoticed in the UK.”
“From its modest inception eight seasons ago, to an established talent launch pad, this season MAN has curated a significantly larger showcase at LFW: a testament to the amount of creative menswear designers operating in Britain today. Our aim is to nurture this showcase and grow it organically from season to season It’s a very exciting prospect.”