Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Longchamp posts 16% sales rise

Sales at luxury accessories brand Longchamp climbed 16% last calendar year, totalling €454m (£387m).

Reporting its sales for the full-year to December 31, the brand said 2012 had continued the French label’s successful growth strategy, which has seen sales soar 75% over the last three years.

Longchamp chief executive Jean Cassegrain said: “2012 was a year when we saw our invigorated strategy come to life in a number of ways to sum up the Longchamp recipe for success – clarity of direction, commitment to quality and creativity, and powerful communication.

“2010, 2011 and 2012 have seen remarkable growth supported by continued investment, not only in our collections but also infrastructure such as IT and logistics.”

Longchamp opened around 100 stores and shop-in-shops last year, in locations including Hong Kong, Dubai, Sao Paolo and London. The brand will open a new London flagship on Regent Street this autumn.

Longchamp also unveiled its new website, which takes the form of a digital flagship store. The site is designed to provide customers with easier browsing as each page has been stripped back to focus on the essential elements of each product. The site will be rolled out worldwide over the course of 2013, beginning in Europe, where it débuted in France, the UK and Germany.

The US launch will come in the spring, while customers in Asia (Japan, China, South Korea, Taiwan, Hong Kong) will be introduced to the new site during the autumn.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.