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Longchamp reports full-year sales increase

Luxury French accessories brand Longchamp has announced annual sales of €390m (£327m) in 2011.

The brand, famed for its iconic Le Pliage bags, said this figure represents 22% sales growth compared to the previous year and 50% sales growth compared to 2009.

Sales in South East Asia and China have been particularly impressive growing 103% and 140% respectively between 2009 and 2011.

In the UK, Longchamp said it saw significant double-digit sales growth in 2011, contributing to the 30% sales growth that it saw across Europe. 

“We have raised the appeal of our French design and savoir-faire among our overseas customers, and these figures prove that they have embraced these qualities,” said Longchamp chief executive Jean Cassegrain.

“Notably we have seen our sales in Asia continue to rise at a fast pace, where there is a growing middle class with disposable income and an increasing demand for European goods.”

This year Longchamp has collaborated with designer Mary Katrantzou to produce a range of bags which feature her trompe l’oeil fabrics. These are available to buy from this month.

“It is hard to forecast exact figures in such a fast-changing world.  However, we are prepared for growth as we open major new stores and continue to invest in our global business, whether new markets or more established,” added Cassegrain.  

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