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Luxury sock brand Pantherella targets the modern gent

Luxury sock brand Pantherella will unveil an ‘Icon’ collection at menswear trade show Pitti Uomo next month, in celebration of its 75th year in the hosiery business.

It will also show a fresh ‘Modern Gent’ image at its Pitti exhibition stand.

The brand aims to celebrate its technical know-how with the Icon collection, reinforcing its reputation for comfort and ‘wearability’.

Buyers can expect to see Herringbone, Houndstooth Checks, Pindots, Retro Fairisles and Patterned Ribs in a palette of classic colours grey melange, dark olive mix, black, navy and charcoal.

Pantherella is also looking to appeal to a well-heeled City audience, with its City Business and City Business Weekend collections, which focus on yarns and textures, from Birdseye, Pip, Tartan and Stripes in Merino wool to Marl Boot socks.

The brand’s 75th year will be a milestone, particularly given the skills shortage it has faced. Like many UK manufacturers, the brand has struggled to recruit skilled knitwear and hosiery staff for its Leicester factory, as a result of an ageing workforce.

Between 60%and 70% of Pantherella’s collection is linked by hand and the business wants to retain this expertise asa point of difference for high-end stockists such as Harrods. It also believes that for thicker socks, it is difficult to achieve the same finish, precision, quality and comfort with a machine.

Earlier this year, the brand, which claims to have a client list including the cast of Mad Men, Daniel Craig and members of the royal family, was shortlisted for a UKFT ‘Great Brit’ Export Award.

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