Bernard Arnault, chairman and chief executive of French luxury goods group LVMH, has said he is to sue French newspaper Libération for public insult.
According to reports, Arnault is suing the paper for running a headline underneath a photo of him which read ‘Casse-toi riche con’, which translates as ‘Get lost r\ich idiot’.
French TV has reported that Arnault’s lawyer is asking for damages and interest of between €15,000 - €20,000 (£11,984-£15,979) and the publication of the presiding judge’s decision on the front page of Libération.
This action against Libération is the second court action involving Arnault this year.
Earlier this month Arnault said LVMH would file a law suit against Hermès for slander, blackmail and unfair competition, in response to a complaint that Hermès lodged against LVMH at the beginning of September, accusing the firm of insider trading, collusion and manipulating stock prices.