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Maggie & Me hit by factory samples letdown

Women’s young fashion brand Maggie & Me is on the hunt for a new factory to produce its spring 13 collection after its original supplier failed to make samples in time for the crucial selling season.

A spokesman for Maggie & Me said it had been “greatly let down” by its production partner, although he would not disclose the name of the factory.

Although the spokesman told Drapers most stockists had received their autumn 12 stock before the factory issues, he added: “Anyone who wants to reorder or asked for late delivery won’t have got their autumn orders.”

In August, Maggie & Me founder Catrin Watkins was told the order for spring 13 samples would not be fulfilled, forcing her to pull out of womenswear trade show Pure London.

Watkins is now finalising new production channels and will be at Pure London in February showing a short-order range for spring 13 alongside the autumn 13 collection.

As Watkins could not exhibit spring 13 product at this season’s edition of Pure London, she will instead arrange personal appointments to ensure orders for the season can still go ahead.

Maggie & Me stockists include House of Fraser, Fenwick and USC, plus indies such as Minnies Boutique in Brentwood, Essex, and Sass Boutique in Leeds.

The news will reassure stockists, who had voiced their concerns to Drapers about the brand not showing at Pure London. One indie said: “They were doing really well in the market. It is nice gear with good price points and it’s got its own little personality.”

Before the storm: Maggie & Me for spring 12

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