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Mail order sales slow in December

Sales of clothing through mail order retailers with catalogues fell in December to £56.5 million from £59.9m in November, according to market research business GfK.

GfK blamed the sales decline on the fact that several shopping days in December were “lost” due to national holidays. Customers migrating to transactional websites may also have impacted sales.

Women’s jackets garnered the highest proportion of catalogue sales in December, accounting for 25.9% of all women’s clothing sold via the mail order sector in December according to GfK, which began its Retail and Technology tracking of the sector in April 2008.

Sales of coats accounted for almost one third of the womenswear catalogue market, but the value share of dresses fell to its lowest level in nine months.

In menswear, jackets and trousers were key drivers, with sales growing month-on-month between November and December. But sales of shirts and knitwear remained flat.

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