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Mainstream market full of optimism for spring 10

Mainstream independents are feeling upbeat about spring 10 after brands served up a raft of bold yet commercial looks for the season at trade shows Pure London and Moda.

According to this week’s Drapers Indicator survey, 57% of menswear retailers and 48% of womenswear retailers said brands had moved trends on sufficiently and made an effort to offer styles that stood out rather than just play it safe.

“The industry is really going forward,” said Yvonne Roberts, managing director of womenswear indie Jay in Chester, which sells brands including MaxMara. “Designers have sat up and listened to what retailers want. I think it is going to be a fantastic season.”

Andrew Hannan, owner of menswear store Clarkson in York, which sells Green Coast and Olymp, said: “There is more effort being put into styling details and product ranges.”

Many of those surveyed had visited contemporary womenswear show Pure London and mainstream exhibition Moda in Birmingham.

Sue Jones, manager of womenswear indie Poppers in Cardiff, whose brands include Ischiko and Kamuflage, was feeling optimistic. “I think spring 10 will be new and exciting,” she said.

For women, coral shades and nautical looks will be key, alongside tunics and lightweight knits. Menswear will adopt a sharper look with purple, green and coral tones .

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