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Mais il est où le Soleil? eyes UK revival

The new owner of mainstream Belgian womenswear brand Mais il est où le Soleil? has vowed to secure up to 200 stockists for the brand in the UK following its administration earlier this year.

The brand, which fell into administration in February, was bought by Belgian-based private label manufacturing company Vegotex last month and the new owners have told Drapers that it they are in the process of securing a UK agent.

“It is very important for us to be in the UK market,” explained Nicholas Weinberg commercial director for Vegotex and Mais il est où le Soleil? “There is definitely a demand for the brand from the end customer in the UK and so we need to have an agent there.”

Weinberg revealed that he would like between 100 and 200 stockists for the brand in the UK.

Prior to the administration Mais il est où le Soleil? had around 20 stockists including Sunday Best in Rawtenstall, Lancashire, and La Vie en Rose in Cleethorpes, Lincolnshire.

“At its height the brand had about 75 stockists in the UK but under the old owners many of those were lost,” said Weinberg. “I believe the brand has the potential to have more than that and Vegotex can make that happen.

“Vegotex sell between 10 and 20 million pieces of clothing per year and work with over 1,000 clients in 25 countries so we have the knowledge, infrastructure and experience to make the brand great again.”

Mais il est où le Soleil? has secured Irish agent Rory McGurk of McGurk Fashions, based in Dublin, to sell the brand there for autumn 12 onwards.

The brand will only exhibit at Pret and Who’s Next in Paris for spring 13 but hopes to return to Pure for its autumn 13 edition in February next year.

Readers' comments (1)

  • Parkers of Conduit Street, London are pleased to anniounce that they have been appointed the agent in the UK for Mais il est où le Soleil? For more information, call 020 7434 1994

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