French premium brand Maje is to raise its profile in London by taking over 100 black taxis and cabs for its latest advertising campaign, featuring Alexa Chung.
The campaign has been designed to boost awareness of Maje’s eight London outlets, which include standalone stores on the Kings Road, South Molton Street, Westfield White City and Notting Hill.
The taxis feature branded interiors with advertising placed on the tip seats and branded receipts that will be given to customers.
Yves Benoliel, marketing and communications vice president of Maje, said: “Using taxis in our campaign enables us to reach consumers in areas that other formats would not be able to do as easily. Tip seats and branded receipts provide us with an opportunity to tap into consumers throughout and after their journey.”
Taxi advertising specialists Ubiquitous assisted on the campaign.