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Malcolm Collins, Buying, merchandise and design director footwear and accessories, New Look

New Look has kept on grabbing footwear market share this year, just as buying, merchandise and design director for footwear and accessories, Malcolm Collins, has continued to interpret footwear trends into commercial must-have shoes, undercutting all the specialists on price.

This year the retailer axed its top priced Shoe Heaven range and replaced it with a new higher-priced Limited Edition collection. As customers trade down from the likes of Topshop and River Island, New Look plans to be there to catch them.

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