Contemporary womenswear indie Marianna has launched a transactional ecommerce site for the first time.
The e-boutique, which is now live, features all of the brands sold in the Ipswich store, including J Brand, By Malene Birger, Crea Concept and Ann Louise Roswald. Footwear from Sofie Schnoor and Lama Peach, accessories from jewellery brand ChloBo and hosiery from Falke will also be sold online.
Owner Emma Lloyd said: “For some time, our customers have been telling us that they love our online conversation with them, through e-style features and lively social media so it seemed the natural next step to be able to click through to actual purchases online.
“We chat online with our customers about stand-out trends and gorgeous combinations from our collection, but many of them live and work across the UK so we wanted to throw away the constraints of opening hours if they can’t physically get to our shop as often as they’d like.”