Marks & Spencer is extending its online delivery service to a further 70 countries in Europe, Asia and the Far East.
Since launching international online delivery last November, demand for M&S online has been the greatest in France, where sales are 40% stronger than the next best selling nation Australia.
M&S said that adult and kids’ underwear including bras, underpants, socks and hosiery made up more than a third of M&S products sold online internationally.
Director of M&S Direct Dave Hughes said: “We’ve had a great response, not just from Brits abroad who miss picking up the wardrobe staples with us, but from new international customers who’ve heard about the great quality we offer. International delivery is an important step as part of M&S’ commitment to grow sales of M&S Direct to £500m by 2010/11.”