Marks & Spencer has launched its first iPhone app today.
The free app allows customers to browse and shop the full M&S catalogue as well as providing them with functions including a store locator, a QR code reader, a barcode scanner and a wishlist application.
The barcode scanner will enable customers to scan product barcodes with their phone and look for alternative sizes and colours of a garment that may not be available in store.
Chief executive Marc Bolland first announced that the retailer was to launch an app in May 2012 as part of its continuing multi-channel strategy.
M&S was the first major high street retailer in the UK to launch a fully mobile-enabled website in May 2010 and this received a redesign in May 2012 to deliver improved navigation and make it simpler to browse and buy with M&S on the move.
The retailer’s mobile-enabled sales have increased by 200% in the last 12 months.
Earlier this week M&S reported its worst trading performance since 2008, with like-for-like general merchandise sales down 6.8% over the three months to the end of June.
However multichannel sales grew ahead of the wider market, up 14%.