Marks & Spencer will step up the fashionability of its menswear product this autumn to bring it more in line with womenswear.
Marks & Spencer is doubling the proportion of its “open to buy” spend on menswear year on year, to help it react to in-season trends. The focus will be on a relaunch of its Collezione formalwear range in the autumn, which targets a 45-plus customer.
Executive director of general merchandise Kate Bostock said she wanted to bring the frequency of menswear drops in line with womenswear. “We had different buying cycles in menswear and womenswear, which didn’t make sense,” said Bostock. She said the revamped Collezione would mirror womenswear sub-brand Portfolio, which Marks & Spencer launched earlier this year to target the over 45s. “Collezione is aimed at a smarter, core 45-plus guy, and will retain its Italian theme and styling but be more trend-led,” said Bostock.
She added that the men’s offer for the Autograph label would also be expanded to include more smart casual product, and Marks & Spencer has also created a standalone label for North Coast, previously a sub-section of casualwear brand Blue Harbour.
Marks & Spencer will also launch a new womenswear label, Indigo, in the autumn, which will be the casualwear counterpart of Portfolio, albeit with slightly lower prices.
M&S’s annual sales
For 52 weeks to March 28:
+0.4% to £1.9bn
UK like-for-like sales
- 5.9% (general merchandise: -6.9%)
Adjusted profit before tax £604.4m