Marmalade, the contemporary womenswear indie in Axminster, Devon, has seen a 10% rise in footfall after taking second place at SkillVM, the national visual merchandising competition run by sector skills council Skillsmart Retail.
The Chard Street store beat competition from multiples John Lewis, Next and Gap to win the southern England heat before taking silver in the national final on July 1. The gold winner was Belfast indie department store Avoca.
Marmalade store manager Lucy Whittaker said: “We were the only small indie to make it through so we were put in with the multiples.”
Whittaker and Marmalade owner Lisa Fifer’s winning window design showed how media affects fashion, and featured a mannequin wrapped in newspaper on a revolving turntable. Whittaker said: “We’re known for unusual window displays. We’re on a busy street and it’s important to grab the attention of passing traffic.”
Press coverage of the win helped boost footfall and Whittaker and Fifer have invited national press to visit the store on August 6 to maximise exposure. Marmalade sells brands including Sandwich, Fever and Great Plains.