Designer Mary Katrantzou is entering into a two-season partnership with Vodafone which will allow its customers access to her catwalk show as well as the chance to meet her backstage at London Fashion Week.
Kicking off as part of London Fashion Week on September 14, the initiative follows previous partnerships between Vodafone and designers Christopher Kane and Richard Nicoll.
Christopher Kane, produced galaxy print London cabs in association with the mobile phone operator while Richard Nicoll, created a phone charging leather handbag.
“Mary Katrantzou is one of the most exciting designers in British fashion today. She was a natural fit to help us continue our involvement in fashion,” said Danielle Crook, Vodafone’s UK director of brand marketing.
“For us this means we can give our customers a unique fashion experience at Mary’s catwalk show during London Fashion Week.”
The partnership will begin with Katrantzou’s spring 13 catwalk show, which is sponsored by Vodafone.
In addition to the designer partnership, the mobile phone operator will continue to innovate during London Fashion Week with the mobile phone recharging front row returning to the BFC show space.