London Fashion Week kicks off today, with the British Fashion Council’s new chairman Natalie Massenet in the driving seat for the first time.
Designers including Tom Ford, Burberry, Paul Smith, Vivienne Westwood, Matthew Williamson, Christopher Kane and Jonathan Saunders will all show their autumn 13 collections.
Over 56 catwalk shows and 20 presentations are scheduled to take place over the five days while over 120 UK and international emerging and established, ready-to-wear and accessory designers will show at The Exhibition at London Fashion Week.
Designers Tom Ford and L’Wren Scott will show collections on the official schedule for the first time plus designer Julien Macdonald makes a return to London Fashion Week this season.
This season, footwear designer Manolo Blahnik has worked with the British Fashion Council to create bespoke visual event branding and marketing materials that will be used across London Fashion Week for autumn 13.
For the first time this season, the BFC have partnered with YouTube and will be live streaming 21 of the on-schedule catwalk shows through the LFW channel, youtube.com/LFWTV.
The BFC also continues to work closely with Twitter to promote conversation around London Fashion Week using the hashtag #LFW and by mentioning the official account @LondonFashionWk
’Mayor of London Boris Johnson said: “London Fashion Week is a dazzling showcase of great British talent. Its significance has been growing over the last few years, with strong attendance by press and buyers from around the world.
“With Natalie Massenet now at the helm, her eye for fashion and innovative ideas about selling will ensure it goes from strength to strength and inspire future generations to seek out jobs in this vibrant and creative sector. As well as investing in London Fashion Week, I will continue to do all I can to support the industry, which is so important to our city’s prosperity.’’