Motorcyle-inspired brand Matchless has launched a flash collection of womenswear pieces called Miss Matchless, targeting a younger customer than the mainline.
Although it maintains the core biker aesthetic, with black leather and heavy khaki cotton at the heart of its design, the range
has a directional edge, with oversized red checks and shearling trims coming into play across gilets, jackets, shorts and trousers.
Wholesale prices are between about £82 for shorts to £575 for coats, with delivery in September. Order books will close in early April.