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Matthew Murphy

The co-founder of B Store tells Graeme Moran about his new retail venture, Other, and its up-and-coming collaborations.

You have just opened Other. Tell us about it.

The inspiration behind Other Shop was to offer an alternative to the majority. To source emerging talent from all creative fields, not just fashion, and to present the collections, products and exhibition in a welcoming environment. It’s also a platform to showcase our in-house brand Other and collaborative projects. It felt like there was a space for this type of offer, especially in central London where the financial pressures for an independent to survive are huge.

What were the reasons for ending B Store?

B Store continues as a shoe brand, but Kirk (Beattie) and I are no longer part of the brand. The store became a tool to support the brand, which is a natural progression as a brand grows, but it meant that there became less space and opportunity to support other designers. The success of the brand became the reason for its downsize, the level achieved needed a bigger infrastructure, which meant financial investment.

Tell us about the Other own label?

It is made up of staple wardrobe pieces – unfussy, simple, covetable, your favourites. We don’t intend to ever wholesale the brand, so don’t need to follow the seasonal cycle or trends.

If you could only visit one trade show, which would it be?

Trade shows are not the main sources for us; realistically it is mainly established brands that can find the resources to show at a trade show. But if I had to choose one trade show, it would be Pitti Uomo for the size and spectacle more than anything else.

What brands stocked at Other are you most excited about for spring 13? 

Etude, a new French men’s brand, Berthold a London-based men’s designer, Christophe Lemaire men’s and women’s collection and women’s newcomer Alice Knackfuss.

Other will be collaborating with brands for special collections – who are these for autumn 12? 

We are working with T&F Slack shoemakers, who we have created a unisex line with, launching at the beginning of October.

And what about spring 13? 

We have a lot of exciting projects, which we would prefer to keep up our sleeve, but as a teaser, we are in the process of producing a capsule collaboration men’s collection with Japanese brand Edifice.

What are your favourite places to shop?

I love Vienna. Park and Song are amazing independent fashion boutiques but I also like Paris for Ofr books, the interiors at Merci and some of the best vintage stores. This said, after my first visit to Tokyo this year, my view on shopping changed, the selection and taste level of stores in the city is incomparable to anywhere I have been before.

What other independents do you admire?

Hunting and Collecting in Brussels, Goodhood in London and Maryam Nassir Zadeh in New York.

If you weren’t working in fashion, what would you be doing?

Selling cheese from my cheese shop on the Suffolk coast.

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