New Look has launched branded menswear concessions as part of a venture with multi-brand young fashion business Hallett Retail.
Hallett Retail, which runs young fashion department store concession business Fuse and upmarket womenswear concession concept Gallery, has parachuted branded menswear concessions into 10 of New Look’s stores with a view to expanding into a further five later this autumn.
The move marks Hallett Retail’s first venture into the menswear market. The multi-brand concession will stock men’s young fashion brands Damage - the diffusion range by young fashion brand Criminal Damage - Unsigned and Second Edition, both of which are owned by streetwear brand Religion.
Hallett Retail is scouting the market for further men’s young fashion brands. Criminal Damage director Jas Aytan said: “It makes sense for us to partner with Hallett Retail on this because it allows us to tap into the commercial end of the high street with our sub-brand.”
The concessions have opened in New Look stores on London’s Oxford Street and in White City in west London, Coventry, Glasgow, Nottingham, Belfast, Aberdeen, Dundee, Liverpool and Birmingham.
The size of the concession footprint varies, but most have up to three fixtures. A New Look spokesman said: “We are always looking to expand and enhance our offer. These concessions offer us an exciting opportunity in menswear as we continue to expand our business.”
Meanwhile, Hallett Retail is opening a Fuse concession operation at Creasey’s department store in Guernsey, in September. It is also expanding its House of Fraser Gallery concession business from two HoF stores in Worcester and Grimsby to a further two in Solihull and Huddersfield.