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Micam attendance falls

International visitors to Micam, the Italian footwear trade show, dropped back 9.4% to 18,945 as the global downturn continued to bite into retailer’s travel and buying budgets.

The National Association of Italian Footwear Manufacturers (ANCI), which organises Micam, said that the number of Italian visitors had also dropped to 17,610, down 1.5%. This equated to a 5.7% total drop in attendance.

The four day event ran from March 4 to 7 in Milan, but despite the downturn in numbers organisers remained upbeat.

ANCI president Vito Artioli said: “We never concealed the fact that we were approaching the exhibition opening with a few worries.”

“Now, at the end of the event, I consider myself to be satisfied because, given the current financial situation, this is still a positive outcome compared to the very negative trend of the last few months in the international markets. It is therefore a beacon of hope for the entire sector and confirmation of the importance of Micam.”

See this week’s issue of Drapers magazine for a full trend round-up from Micam.








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