Comment on: Drapers' Eric Musgrave is PPA Editor of the Year
Many congratulations Eric,and much deserved! Well done Sir!
Comment on: Shoppers suffer 'promotional fatigue'
Some ten years ago I voiced my concerns that we were in danger of going down the US route of constant discounting, the buzz phrase , across the pond then, was 'not how much you paid it, but how little'
Sadly, by and large, we have become a sales obsessed industry as opposed to margin driven businesses.
Little surprise then that consumers are 'fatigued' by wall to wall promotional activity!
Heartfelt congratulations to the wonderfully talented Betty Jackson.