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Moda celebrates largest summer show

Birmingham trade show Moda saw a 3% rise in attendance for its spring 13 edition, with organisers labelling this season’s show as “buzzing”.

The trade show, which showcases menswear, womenswear, footwear and lingerie brands, ran from August 12 to 14 and featured more than 1,450 collections. The show line up, which included 200 new brands, was the largest ever summer show for Moda.

Buyers from retailers including John Lewis, Fenwick, Debenhams, womenswear indie Snooty Frox in Harrogate and lingerie indie Femme Fatale in Maidstone were among those on the hunt for brands at the show.

Nick Cook, commercial director of Moda organiser ITE Moda, said: “The atmosphere across the shows this season was one of real positivity, and it was borne out in the volume of orders taken across the halls.”

“It’s been another tough year for the UK retail industry, but buying patterns have proved again this season that retailers are still on the lookout for new and interesting product.”

Readers' comments (5)

  • Where do they get these figures from? Trade shows never admit to poor or reduced attendances and MODA is no different.

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  • Thanks for your comment. The figures came through from a post show release from Moda organiser ITE Exhibitions.

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  • Maybe all the visiters were for clothing as every brand said how quite the lingerie show was with lots of shops who normally attend not shwing up including asos and figleaves.

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  • It's okay though because you had the esteemed Snooty Frox and Femme Fatale buyers out in force!

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  • I wasn't able to go to MODA this year, but the quoted figure has already been ridiculed by many that attended. Anything up to 20% down is nearer the mark, while orders have been patchy. Some good, some not so. Were people being scanned as a 'new' customer when they returned from leaving a hall I wonder?

    Interesting that Nick 'Trade Show' Cook is the director of ITE, so there had to be a positive spin on it!

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