Luxury etailer Moda Operandi has received increased investment from online luxury retail investor Carmen Busquet, one of the founding investors of Net-a-Porter.
The size of the investment from Busquet is undisclosed but follows a $36m (£23m) investment in the etailer, made earlier this month led by RRE Ventures.
The site, which provides consumers with access to the full collections of top designers directly from the catwalk, will use the investment to launch in-season buying in the autumn that will feature a highly curated selection of product across all categories.
Busquet was a founding investor and board director of Net-A-Porter.com. She held a 30% share in Net-a-Porter before exercising her controlling rights when the Company was sold to Richemont Group in 2010. She now retains a 2% share holding in the company.
“The Moda Operandi model of providing consumers with the opportunity to buy collections ahead of their official launch reminds me of how I built my first business in the luxury sector,” she said.
“This is an exciting niche and very different to what other businesses in the luxury space are currently offering.
“My belief is that Moda Operandi has great potential to grow into a global business and I am very pleased to support the Company in the next stage of its development.”