Italian label Moschino Cheap and Chic will make its debut at London Fashion Week next month, LFW has announced.
The Italian label Moschino Cheap and Chic will show its autumn 12 collection on February 18 in London for the first time, while the Moschino main line collection will show during Milan fashion week.
The Creative Director of Moschino, Rossella Jardini said, “To debut in London with Moschino Cheap And Chic is something I have been thinking about for a while. To have presence in a new city gives the younger line a stronger, more autonomous personality. London is renowned for its contemporary style and famous sense of humor making it the perfect place to exhibit Moschino Cheap And Chic’s DNA and energy. I’m sure London will be the appropriate platform for this line to grow whilst still remembering its roots.”
Outerwear brand Belstaff will also present its first men and women’s collections at LFW on February 19. Belstaff, famed for its waxed cotton biker-style jackets, was part of the Malenotti family-owned clothing company, before the Swiss luxury goods group, Labelux, snapped it up last June in a £97.9m acquisition.