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Mr Porter unveils icons' sons and grandsons to front spring campaign

Mr Porter has unveiled its spring 12 campaign, with a cheeky slogan, blue skies, white sand and smoldering celebrity looks.

The campaign, featuring sons and grandsons of icons - Ethan Peck, Tuki Brando and grandson Logan Plant sporting casual spring trends on an idyllic get away beach - continues last season’s theme of lineage.

“We’re interested in style, talent and storytelling,” said Mr Porter editor in chief, Jeremy Langmead, “and so we chose three people who encompass all three. Brando, Peck and Plant not only look good, have an individual style, and three very different career paths, but they are descendants of style icons, too.”

The campaign will launch tomorrow.

Readers' comments (1)

  • How do Mr Porter just get everything so absolutely just right? Great product, superb website with inteligent editorial and luxuriously packaged. I wish i had the money to do all of my shopping with them.
    To make a serious point: This is the challenge that our high street is faced with. If i can get such a great shopping experience with Mr Porter from the comfort of my sofa, why would i venture to town. They certainly have raised the bar in menswear retail. Nice work Mr Porter.

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