Marks & Spencer is calling on parents to recycle more of their kids’ clothing after a survey by the retailer found that UK babies own more clothes than they can wear.
According to M&S, a survey of 1000 parents found, that the average child under one has a wardrobe containing 56 different outfits while one in eight babies owns more than 100 garments.
The average value of a child under one’s wardrobe was found to be £327 and 56% of parents surveyed admitted to throwing baby clothes in the bin because they didn’t like them or thought they weren’t practical.
M&S is now asking parents to “shwop” old and unused baby clothes so they can be reused, recycled or resold by Oxfam.
“This survey shows that too many baby clothes are going to waste,” said M&S spokesperson Mark Sumner.“We want to give old and unused clothes a future and therefore encourage all parents to shwop unwanted baby clothes rather than throw them in the bin.”
Shwopping is M&S’s in-store recycling programme, which it launched in conjunction with Oxfam in April of this year.