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M&S expected to report clothing sales decline

Marks & Spencer is expected to announce another decline in sales of general merchandise next week, when it reports its results for the three months to March 30.

According to reports in the Financial Times, the retailer is working on an overhaul of its clothing ranges in order to try and revive sales.

It is expected to announce a new core range, called M&S Collection, which will replace the retailer’s current core offer of M&S Man and M&S Woman.

Last year, M&S made several key changes to its general merchandise team in an attempt to boost falling sales.

Analysts Credit Suisse has downgraded its forecast for M&S fourth quarter results from a 1.5% fall in like-for-like general merchandise to a 4% fall in sales.

Following the departure of its executive director of general merchandise, Kate Bostock, to fashion etailer Asos in September last year, M&S appointed its former food boss John Dixon to head up its GM team.

Dixon was joined by former Jaeger boss Belinda Earl as style director.

But M&S chief executive Marc Bolland remains under pressure from the city to improve the retailer’s clothing performance, with Q3 results down and stores in Paris making a loss and China reportedly failing to meet targets.

Readers' comments (1)

  • M&S need to take a hard look at itself and realise that the underperformance in General Merchandise is purely and simply down to weak product offer and product execution, confused customers and Brands that overlap and dilute the offer. The Board of M&S need to face up to the fact that they have lost direction and if they think that creating yet another sub brand called "M&S Collection" (which means what by the way??) will solve all its problems in GM, well think again. Its time to get the product right!

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