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M&S gives its Xmas ads the X Factor

This year’s X Factor contestants are reportedly set to front the Marks and Spencer’s Christmas ad campaign.

The festive adverts dubbed ‘M&X Factor’ will feature the 16 finalists including Frankie Cocozza, Janet Devlin and Kitty Brucknell according to the Mail on Sunday.

The singers, all hoping to win a recording contract on the talent show founded by Simon Cowell, will record a version of When You Wish Upon A Star to accompany the 60 second advert. The advert will showcase clothing from the retailer’s Christmas range.

M&S would not confirm the reports but it is expected that the advert will be unveiled during a break on the Saturday night show in the coming weeks.

In August M&S was named the exclusive fashion partner of The X Factor, the search-for-a-star TV show.

M&S has partnered with the X Factor for all in-show competitions, including for the main show on  ITV1 and The Xtra Factor on ITV2, and will have on-screen branding. Key autumn 11 styles will feature on the programme’s homepage and consumers can access special footage using an M&S-branded video player which will be available when the first live show airs next weekend.

Previous ad campaigns for the high street chain have included stars such as Dannii Minogue, Twiggy and Lily Cole, however last month M&S revealed a glamorous new autumn campaign featuring actor Ryan Reynolds, actress Rosie Huntington-Whiteley (pictured) and model David Gandy.

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