Marks & Spencer is in talks to add British accessories designer Simon Carter to its Autograph stable this September.
The range, called Simon Carter for Autograph, would initially include ties, cufflinks, watches and other accessories and is likely to go into as many as 100 stores. Carter told Drapers there was potential to produce other categories under the Autograph name.
Carter said he would tone down some of the quirkier elements of his designs to ensure a fit with the M&S customer profile. Prices will be 25% to 30% lower than Simon Carter’s mainline.
He said: “There will be an element of the M&S shopper not having seen Simon Carter before and they could graduate on to the rest of the Simon Carter brand.”
The Simon Carter range will have its own shopfit in M&S.
Simon Carter has two franchise stores operated by menswear group Moss Bros. He also has a tailoring range, which is sold in House of Fraser and licensed to PB Tailoring, a subsidiary of M&S supplier Bagir.
M&S declined to comment.
Rose wins backing
Shareholders voted against a resolution to split Sir Stuart Rose’s dual role of chairman and chief executive at Marks & Spencer’s AGM this week, which would have forced him to step down 12 months early.
M&S said it would appoint a chief executive next year before appointing an independent non-executive chairman.