More than 130,000 shoppers turned out at Marks & Spencer stores up and down the country yesterday morning to snap up products for 1p at the retailer’s Penny Bazaar concept, which was launched to celebrate its 125th year anniversary.
M&S chairman Sir Stuart Rose and Twiggy, who is the face of M&S, launched the Penny Bazaar concept at the London flagship store in Marble Arch yesterday. Around 1,000 customers queued up at the flagship store with the first arriving at 5am.
Within an hour almost half of the 300 Penny Bazaars had sold out all their product which included scarves, knickers, cufflinks, ties and socks and other accessories.
M&S launched the Penny Bazaar departments as part of its birthday celebration. The retailer started life as a Penny Bazaar market stall in Leeds Kirkgate market 125 years ago.
The retailer has also launched a collection of women’s, men’s and kidswear pieces from its archive with key pieces from various decades in the retailer’s history.
M&S also launched a TV advertising campaign celebrating its history this week featuring Twiggy.