Marks & Spencer is launching a boyswear range in collaboration with Formula One team Vodafone McLaren Mercedes and the reining F1 champion Lewis Hamilton.
The motor racing-themed casualwear collection, called Living The Dream, will feature racing motifs and branding of the team’s drivers Lewis Hamilton and Heikki Kovalainen.
T-shirts, hoodies, sweatshirts and jackets feature prints based on technical designs created by the team’s senior engineers. The tread pattern of a Formula 1 wet-weather tyre is worked into sweatshirt designs and both drivers’ personalised crash helmet artworks featuring prominently.
The M&S range is for ages from five to 16, with prices starting from £8 for logo T-shirts, £16 for sweatshirts and £20 for jackets.
The range will go into 270 M&S stores in the UK, as well as a selection of international shops and online, from September 19.
M&S director of kidswear Karl Doyle said: “Vodafone McLaren Mercedes has been completely involved in every stage of the design and development of the entire range. I think we have created a collection that not only captures the high-tech look and feel of the whole team but also the racing colours and personality of Lewis and Heikki, two sporting icons. Boys will love the bold graphics, bright colours and relaxed styling of these pieces while parents will love the trusted M&S quality.”