Marks & Spencer will grow its Savile Row-inspired men’s capsule range into a full collection for autumn 12 in a bid to capitalise on a Made in Britain appetite among consumers.
The Savile Row Inspired collection, designed by tailor Richard James, will hit 20 stores and online at the end of March and comprise 24 pieces, including suits, shirts and ties. The collection will grow for autumn 12 to include knitwear, outerwear and footwear. All cloths are manufactured by Alfred Brown in the UK, but the pieces are made in China.
“There’s a real appetite from people to buy British,” said head of menswear design Tony O’Connor, who added that the retailer is planning to source more British fabrics across the entire menswear portfolio.
Chief executive Marc Bolland told Drapers that the appeal of Savile Row Inspired would extend to international consumers. “We have our Sartorial range but that doesn’t mean anything to a customer in Dubai,” he said, stressing the appeal of the Savile Row name.
Suits start from £299 to £349, with shirts priced at £49.50 and silk ties (made in the UK) at £29.50.
M&S will unveil dedicated shop-in-shop areas in stores for the autumn 12 launch.
The retailer’s half-year results for the 26 weeks ended October 1, 2011 showed that pre-tax profits dropped from £348.6m last year to £320.5m this year. Like-for-like UK general merchandise sales fell 1.3%.