Marks & Spencer is to reveal a new look website with dramatic improvements to its online clothing shopping experience.
From tomorrow, marksandspencer.com will feature catwalk videos, fabric swatches and a carousel image suite which will bring clothes to life. The site will also include stock availability information when customers select their sizes.
The site will have a more powerful and flexible search facility and include ratings and reviews. A wider screen will allow Marks & Spencer to create more vibrant landing pages.
The revamp of marksandspencer.com coincides with the first investor and analyst meeting Marks & Spencer has held in a nearly a decade. The changes to the site follow customer feedback and testing and come hot on the heels of website relaunches from retailers including John Lewis, which unveiled a new look fashion site last month.
Marks & Spencer shoppers will also be shown suggestions on how to mix and match their outfit selections and a pop up basket will enable customers to automatically view and buy their selection without being diverted from their shopping page.
Marks & Spencer Direct director Dave Hughes said: “We’re very excited about the changes we’re launching tomorrow as they will dramatically improve the customer journey from browsing to basket. We’re certain this will give our customers more confidence when buying with us and attract new shoppers to the site.”
Marks & Spencer will also expand Shop Your Way – a tool whereby shoppers have the flexibility to place clothing, beauty and homeware orders in stores, online or over the phone, from home delivery, or free delivery to their nearest store for collection. In the next month it will extend Shop Your Way from 46 to 163 locations.
Steve Rowe, director of retail at M&S Direct, said: “’Shop Your Way’ is central to our multi-channel strategy so that we reach new generations of customers in a way that is convenient for them. It’s already proven incredibly popular with customers particularly in our smaller stores that perhaps don’t offer the full range of Marks & Spencer products.”