Marks & Spencer unveils its new sub-brand Portfolio, aimed at women aged 45 and above, this week.
The brand will go into 200 stores and online from Tuesday, filling the gap between the retailer’s Limited and Classic collections.
Portfolio’s collection includes a fitted navy jacket with pocket detail, a smart belted mac, a belted shirt dress in either jersey with three-quarter sleeves or sleeveless in linen, a black and white dogstooth-check chiffon blouse with ruffle-front detail, and a heavy jersey dress in black with leather disc trim on the hem and sleeves. There are also fitted jackets, wide-legged trousers, co-ordinating dress and coat sets, long-line throw-on cardigans, as well as smart shirts and blouses, striped jersey tops and denim jeans.
There will also be a range of accessories including jewellery and bags. New product will be introduced to Portfolio’s range every six weeks.
Fabrics such as linens, jerseys, satins and crepes all feature. The colour palette includes camel, poppy red, dark green and chartreuse, as well as navy, black and white.
Retail prices start at £9.50 for a jersey top, with a satin-trimmed top at £15, £25 for a skirt or trousers, £35 for a jacket and a coat at £79.
M&S has created Portfolio after customer research highlighted a gap in its offer and that although 45-plus women bought from the retailer’s existing branded ranges, they wanted a dedicated brand.
M&S director of clothing Kate Bostock said: “Over the past year or so this group of customers has increasingly asked for their own collection in one area, and we realised there was a gap between Limited, Autograph and Classics. Portfolio has been designed specifically for this customer who loves clothes, is used to shopping within brands and knows what works for her. It is a co-ordinated collection