Mulberry founder Roger Saul is to increase the size of his Somerset-based designer shopping village, Kilver Court, with the opening of five new retail outlets.
Set to open tomorrow (July 14), Jack Wills, LK Bennett, Toast, Hawick Cashmere of Scotland and Jane Clayton & Company will become the latest names to join the Mulberry factory shop, designer emporium and the Aubin & Wills outlet store already located at the site.
Kilver Court officially opened just over a year ago and according to Saul has attracted more than 140,000 visitors and generated just over £8m in sales in its first year.
“We are opening up a whole street within the Kilver Court site for the five new shops, but you can move from one shop to another very easily,” said Saul.
“We wanted to make it easy as possible for customers to move around between the different brands so it sort of operates like a department store concession in that sense.”
Saul added that Kilver Court is currently ahead of schedule and that he plans to open a further 10 outlet stores, a large restaurant and a hotel at the site over the next year to two years with the restaurant opening within the next six months.
For a full interview with Roger Saul, see next Saturday’s issue of Drapers out on July 21.