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Nautica re-enters UK market with exclusive Debenhams deal

Nautica will re-enter the UK market after nearly 10 years, following an exclusive agreement with Debenhams.

The sailing brand, owned by US firm VF Corporation, which also owns Wrangler and Timberland, will launch in 21 Debenhams stores, as well as online at Debenhams.com on March 5.

The 126-piece collection, comprising striped polo shirts, check shirts and knee-length cargo shorts, ranges from £20 for a baseball cap to £150 for a seersucker jacket. It will sit alongside recent additions to Debenham’s menswear portfolio including J Jeans by Jasper Conran and FFP.

The debut spring 12 collection, inspired by the Californian Road Trip, will cover 16,000 sq ft of new selling space instore and will be rolled out throughout autumn 12 and spring 13. It’s intended to appeal to men looking for quality, easy-to-wear separates, according to Debenhams, and is the department stores’ latest move to grow its share of the menswear market, in a bid to catch up leaders with Next and Marks & Spencer.

Nautica, which is available in more than 60 countries, continues to focus on international development.

The brand was founded in 1983 by David Chu as a modern American lifestyle brand. By 1985, a full men’s sportswear collection was available and a few years later, Nautica began its expansion into international markets. VF Corporation bought it in 2003,

 

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