Net-a-Porter will launch its dedicated discount etail venture theOutnet.com next month with more than 200 luxury fashion brands.
TheOutnet will stock the likes of Christian Louboutin, Diane von Furstenberg, Hervé Leger, Alberta Ferretti, Chloé and Oscar de la Renta, with average discounts of between 40% and 60%. The site will also stock smaller labels, such as Temperley London, who might not have the infrastructure to have their own outlet business.
Stephanie Phair, who was previously vice president of merchandising at luxury auction website Portero, has been appointed to head up the discount venture.
Net-a-Porter founder and chairman Natalie Massenet told WomensWearDaily that the launch of theOutnet was not just “opportunistic” because of the current climate.
She said: “Net-a-Porter has always had a very high sell-through in the Sale shop…When we do come out of this current crisis, theOutnet will still be relevant. This is really about the life cycle of fashion, and for us there are good margins to be made.”
Massenet conceded there would be some overlap with Net-a-Porter customers but said that theOutnet would give the company the opportunity to “reach out” to a new customer base.