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Net-a-Porter to launch kidswear site

Luxury etailer Net-a-Porter is to launch sites for kidswear, homewares and health and beauty.

The online retailer is drawing up early plans for the three new sites as part of owner Richemont’s growth strategy, according to The Independent.

Net-A-Porter, founded in 2000, sells designer clothes and accessories. It launched a spin-off discount designer site TheOutnet.com in 2009 and followed this up with menswear specialist MrPorter.com last year.

Richemont, the third largest luxury goods group, which also owns Chloe and Alfred Dunhill, acquired Net-a-Porter two years ago in a deal valued at more than £350m.

Readers' comments (3)

  • For the Net-a-Porter woman who has everything, she can now have designer babies and homes too! Be interesting to see how successful they are.

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  • ASOS tried and abandoned so yes interesting......

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  • Maybe kids didn't work on asos ......but asos is a different kind of site plus it seems now to try to be too many things to too many people so looking at a type of product can get a bit 'much'. I know people who used to shop on it all the time but looking at, say. 'dresses' and seeing 1600 styles at all different price points, niche labels mixed up with their own label stuff and some premium .....one glazes over after a few scrolls. My 18yr old daughter loves it and would scroll through 5000 dresses in 20 minutes no problem.....but me? I CBA after 2 pages of high streety own label.

    NaP is more slick and concentrates on premium labels so I am guessing that the kids stuff will be from the labels their customers like and the selection won't be mixed up with all different price points and a whole lot of own label stuff mixed up in it....like asos do. I love shopping on NaP (esp the sale bit) as it is so focussed.

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