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New Balance continues to mark 30th anniversary of UK manufacturing

Sports footwear brand New Balance celebrated 30 years of British manufacturing at its factory in Flimby this week, by hosting a party for its 225 employees. Guests included Ann Ormond, one of the original members of its manufacturing workforce.

Joining the celebration was Jim Davis, New Balance’s chairman, who flew in from the company’s global head-quarters in Boston, Massachusetts to attend the event.

He said: “We are proud to invest in our British associates whose craftsmanship, continuous improvement and excellence has enabled us to withstand economic challenges and remain strong.

“This evening we pay special tribute to their 30 years of hard work and dedication and re-affirm our steadfast commitment to footwear manufacturing in England.”

This year the brand launched its first ever UK television advertising campaign in recognition of its 30th anniversary of UK manufacturing, setting it in Cumbria, the home of the Flimby factory.

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