It seems like a new trend as last month the Daily Mail launched their fashion site powered by online retailer Koodos.com.
Internet sales still seem to be growing, but it’s all about having the right product and knowing what your customer wants - even before they do. There are so many reasons to shop - we want to feel good about ourselves, get a good deal, find something special, etc. Online shopping offers us a sense of privacy. We’re not going to be snubbed by a young shop assistant.
It’s amazing how service can turn you off a brand/designer. A while back there was one designer that I really liked so I went to visit her shop - the sales assistants were so indifferent to me being in the shop, that it made me not want to wear the brand and I didn’t want to use it in any of my editorial work.