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New fashion websites despite the credit crunch

It seems like a new trend as last month the Daily Mail launched their fashion site powered by online retailer Koodos.com.

Internet sales still seem to be growing, but it’s all about having the right product and knowing what your customer wants - even before they do. There are so many reasons to shop - we want to feel good about ourselves, get a good deal, find something special, etc. Online shopping offers us a sense of privacy. We’re not going to be snubbed by a young shop assistant.

It’s amazing how service can turn you off a brand/designer. A while back there was one designer that I really liked so I went to visit her shop - the sales assistants were so indifferent to me being in the shop, that it made me not want to wear the brand and I didn’t want to use it in any of my editorial work.

Readers' comments (1)

  • To honest - what other effective ways you would offer for a small boutique to reach worldwide customers? I think online shopping is the best ever method to do so. And of course the cheapest one. It is pretty complex to get a good traffic and royal customers, but if your product has extraordinary quality and once they try - they will be royal customers. The product must speak of itself.

    We also were thinking what to do next in our strategy. We are known brand in Lithuania (European Union) but out of the country - only in B2B section (used to create and produce models for major Scandinavian and other brands). So we have embraced online shopping while launching our own online boutique. Please give your critique on that. The URL is here : http://www.fedorastyle.com

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