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New Look and Matalan jump on activewear bandwagon

New Look and Matalan are the latest high street retailers to launch activewear ranges.

Matalan will launch a 100-piece women’s sportswear and sports accessories collection for spring 15, alongside a 20-piece men’s range.

Named Papaya Active, the ranges includes running, training and ‘relax’ (yoga) clothing. They will go into 217 Matalan stores across the UK, while a selected offering will be sold through the company’s Sporting Pro stores, which mainly stock third-party sportswear brands, from January 2015.

Prices range from £7 for T-shirts and vests to £16 for a zip through hoodie. 

Matalan’s buying director Mitch Hughes said: “We have big stores so we can do running, training and yogawear. I think it’s going to be good for us, as we can offer them at very competitive prices.”

Meanwhile New Look Sport, also launching for spring 15, will be available in 150 stores from January 5.

The 20-piece collection is comprised of bralets, joggers, hoodies and sports bras priced at between £9.99 and £19.99.

“New Look Sport is a complete first for New Look; the prints and colour in the range give it a fashionable edge and the prices are competitive,” said a spokeswoman. “The new line offers affordable gymwear that is easily accessible to a variety of customer types.”

  • Canadian business Lululemon Athletica was due to open its second UK store in London’s Chelsea in December, but this has now been pushed back to late January.  

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