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New Look m-commerce sales rocket

Fashion retailer New Look has revealed surging sales through its m-commerce site.

New Look disclosed that since the relaunch of its mobile site in April sales have climbed by 45% and orders by 60%.

Year-on-year revenues rocketed 500% and site visits were ahead 800%.

New Look multichannel director Dom McBrien said: “We’ve seen some incredible results since going live with our mobile internet site in April, totally exceeding initial KPI’s.  

“Plus we have more plans in place over the coming months to ensure we are providing an outstanding multi-channel customer experience.”

He said that features such as one-click purchasing and a “feature-rich mobile shopping experience” were among contributors to the site’s success.

The site was built by Mobile Interactive Group (MIG).

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