Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

New Look moves into Borders sites

New Look, the high street multiple, is set to add 80,000sq ft to its trading space by the end of the year, including opening a new London flagship, after it bought five stores from book chain Borders.

New Look has taken a four-floor London Oxford Street site from Borders, which is just a short distance away from its previous site on the south of the street which burnt down two years ago.

At 30,000sq ft, the Oxford Street store will be New Look’s second largest in the UK and will feature its latest shopfit - modelled on the design of its Westfield London store - plus some updated elements. The other four stores are in Blanchardstown in Dublin, London Colney in Hertfordshire, Swindon in Wiltshire and Llantrisant in south Wales.

Will Kernan, group managing director (owned stores), said he hoped the stores would be trading as New Look before Christmas.

He added that the new Oxford Street flagship would link in with the relocation of the fast-fashion chain’s head office from Weymouth in Dorset to London. It plans to begin moving most of its head office functions including buying, merchandising and design to a new office in the Wells & More building in Mortimer Street and Wells Street in London’s West End in six weeks.

New Look has proved resilient to the recession so far because of its value fashion positioning. Total group sales in the year to March 28 grew by 14.9% to £1.32 billion and EBITDA rose 10.2% to £217.6 million. Like-for-likes in the UK and Republic of Ireland rose 1.4% over the period.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.