New Look will start the move into its new London head office this June after it signed a 61,000sq ft site on Mortimer Street and Wells Street in the West End.
New Look has taken five floors of the Wells & More building. It will house around 250 staff from its buying, merchandising, design and marketing departments, which are currently based in Weymouth.
The relocation of key head office functions from Weymouth to London is designed to help New Look attract top level talent in the industry as it ramps up its global expansion plans.
Previously high level candidates had been put off working for the retailer because it was based in Weymouth, more than 100 miles south of the capital.