Launched for spring 14, menswear label Nowgone Pioneers is the brainchild of a small group of menswear industry insiders.
They have pooled their skills into a fresh collection that has been picked up by independents such as Present in Shoreditch and Content in Lambs Conduit Street, London.
All items are made in the UK, with the autumn 14 line including jersey pieces with canvas detail, shirting in Oxford cotton and cotton twill, and outerwear in corduroy and heavy drill cotton. Key colours include raspberry, navy and sky blue. Sales are being handled by London-based Andrew Ellard. Wholesale prices range from £40 for tops to £120 for jackets.