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New season boosts John Lewis

Sales of fashion at department store retailer John Lewis rose 3.3% over the week to August 29, driven by a positive reaction to new ranges.

Total sales at the 27-store department store group rose 2.4% to £51.54m, with 10 of the stores in the retailer’s portfolio making gains on last year after a tough trading conditions the previous week.

John Lewis’ Cambridge and Aberdeen branches performed especially well, up 9.7% and 10% on last year respectively.

Strong performances were posted by women’s accessories and beauty, which made gains of 13%, and womenswear, which was up 4.1% on last year.

John Lewis Direct again experienced double-digit growth, delivering a 28.6% sales increase against the same week last year.

John Lewis said that with new season deliveries arriving thick and fast, the group’s focus would be on displaying the new products with authority to maximise sales in the coming week.

John Lewis, selling operations director, David Barford said: “Newness was a theme and this was clear to see in the fashion directorate with new season product driving sales in fashion and new brands doing well in beauty.”

Readers' comments (2)

  • As a small retailer in the midlands happy to say that the new season has boosted my sales too

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  • I agree, sales have been quite strong lately. I am an indie in the north east and think the colder weather of late has been quite good for business. Well done the English summer, still helping trade.

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