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Newness drives fashion sales at John Lewis

Fashion sales at high street bellwether John Lewis saw a “pleasing uplift” last week, up 5.2% in the week to January 28.

The retailer said the rise, which was seen across menswear, womenswear and kidswear, was due to the introduction of new brands.

Overall sales at the department store group were up 8.9% compared to the same week the previous year while online sales rose by 42%.

John Lewis managing director Andy Street said the retailer’s performance in its final week of the 2011-12 trading reflected the success of its ongoing ‘bricks and clicks’ strategy,

“The continuing roll out of Click & Collect to our stores saw a 99% increase last week against last year – further establishing our position as a leader and innovator in multi-channel retailing,” he added.

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